Percy Plate is a web-based food cost calculator for food trucks, caterers, cottage food producers, and small restaurant owners. It lets you enter your ingredients and what you pay for them, build recipes, and instantly see the cost per serving and recommended sell price based on your target food cost percentage.

Yes. Percy Plate has a free plan that lets you create up to 10 ingredients and 5 recipes to calculate food cost. A paid subscription ($14.99/month or $119.99/year) unlocks unlimited ingredients and recipes plus inventory tracking, revenue reporting, menu engineering, Prime Cost, AI invoice scanning, FDA nutrition facts labels, FDA ingredient labels, and label printing.

How does Percy Plate calculate food cost?

You enter each ingredient, the unit you buy it in (lb, oz, gallon, etc.), and what you pay per unit. When you build a recipe, Percy Plate converts the recipe quantities to your purchase units, calculates the cost of each ingredient used, and divides by the number of servings to give you a cost per serving. It also shows the food cost percentage and a suggested sell price.

Can Percy Plate generate nutrition facts labels?

Yes. Percy Plate can look up nutrition data from the USDA FoodData Central database for each ingredient, then automatically calculate the per-serving nutrition for a recipe. It generates an FDA-format Nutrition Facts panel that can be printed directly to thermal labels (Brother, Dymo, Zebra) or Avery sheet labels in sizes 2x4 inch and 3.33x4 inch.

Can Percy Plate generate an ingredient list label?

Yes. Percy Plate generates an FDA-compliant ingredient label that lists ingredients by weight (heaviest first), automatically detects the top 9 FDA allergens, and includes your business name and net weight. Labels can be printed to thermal printers or Avery sheet labels.

What label printers work with Percy Plate?

Percy Plate supports thermal label printers including Brother QL series (DK-1202 2x4 inch labels), Dymo LabelWriter (30334 and similar), and Zebra desktop printers. It also supports Avery 5163 (2x4 inch) and Avery 5164 (3.33x4 inch) sheet labels for standard desktop printers.

Who is Percy Plate designed for?

Percy Plate is designed for small food business owners including food truck operators, cottage food producers, caterers, small restaurant owners, and anyone who sells homemade or prepared food and needs to track ingredient costs, price their menu, and produce product labels.

Does Percy Plate work on mobile?

Yes. Percy Plate is a web application that works on any device with a modern browser, including phones and tablets. You can look up ingredient costs, update recipe quantities, and check your food cost percentage from anywhere.

How do you calculate food cost percentage?

Food cost percentage = (ingredient cost per serving ÷ menu price) × 100. For example, if your ingredients cost $3.50 and you sell the dish for $12.00, your food cost percentage is 29.2%. Most food businesses target 28–35%. To set a price from a target, divide ingredient cost by your target: $3.50 ÷ 0.30 = $11.67 suggested price at 30% food cost.

What is a good food cost percentage for a small food business or bakery?

Most food businesses target a food cost percentage between 28% and 35%. Bakeries and cottage food producers often achieve lower food cost percentages (20–28%) because flour, sugar, and butter are inexpensive relative to retail prices. Full-service restaurants tend to run 30–35%. The right target depends on your labor costs, overhead, and pricing power in your market.

How do I calculate the cost per serving of a recipe?

Add up the ingredient cost for the full batch, then divide by the number of servings. For each ingredient, multiply the quantity used by the cost per unit (converting units as needed). For example: 8 oz flour at $0.89/lb = $0.89 ÷ 16 × 8 = $0.44. Sum all ingredient costs, then divide by servings. Percy Plate does this calculation automatically once you enter your ingredient prices and recipe quantities.

How does yield percentage affect recipe costing?

Yield percentage accounts for trim loss, cooking shrinkage, and waste. If you buy 1 lb of chicken but only 0.75 lb is usable after trimming, your yield is 75%. To get accurate food costs, divide the as-purchased cost by the yield percentage: $4.00/lb ÷ 0.75 = $5.33 per usable pound. Percy Plate lets you set a yield percentage (AP to EP) on any ingredient so your recipe costs reflect what you actually use.

What is the best recipe costing software for a small food business?

The best recipe costing software for a small food business depends on your needs. Percy Plate ($14.99/month) is built specifically for cottage food producers, food trucks, caterers, and small restaurants — it includes recipe costing, menu pricing, FDA ingredient labels, nutrition facts labels, inventory tracking, and revenue reporting. Competitors like meez start at $24/month and scale to $199/month. Square and Toast do not include recipe costing natively.

Is there free recipe costing software for home bakers or cottage food businesses?

Yes. Percy Plate has a free plan that includes recipe food cost calculation and menu pricing suggestions. The free plan lets you create up to 10 ingredients and 5 recipes. For unlimited recipes, FDA labels, nutrition facts, and inventory tracking, the paid plan is $14.99/month or $119.99/year. No credit card is required to start.

How do I price homemade baked goods to make a profit?

Start with your ingredient cost per batch, then divide by the number of units to get ingredient cost per item. Add packaging (boxes, bags, labels) as a per-unit cost. Then set a target food cost percentage — most cottage food bakers aim for 25–35% — and divide your total ingredient cost by that percentage to get a minimum price. For example: $0.85 ingredient cost per cookie ÷ 0.30 = $2.83 minimum price at 30% food cost. Factor in your time and overhead to ensure you are actually profitable, not just covering ingredients.

What are the labeling requirements for cottage food products?

Most states require cottage food labels to include: (1) the product name, (2) your name and home address, (3) a list of ingredients in descending order by weight, (4) a disclosure statement such as 'Made in a home kitchen not inspected by the state or local health department,' and (5) allergen declarations for any of the 9 major FDA allergens present. Some states also require net weight. Requirements vary by state — check your state's cottage food law for specifics. Nutrition Facts panels are generally not required for cottage food operations below a certain revenue threshold.

Do I need a nutrition facts label on my cottage food products?

Most cottage food producers are exempt from FDA Nutrition Facts label requirements under the small business exemption (fewer than 100 full-time employees and fewer than 100,000 units sold annually). However, you must still list ingredients in descending order by weight and declare all major allergens. Some states impose additional requirements. When in doubt, check your state's cottage food law and the FDA's small business labeling exemptions.

What allergens must I disclose on a homemade food label?

FDA requires disclosure of 9 major food allergens: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame. These must be declared on all food labels, including cottage food products — even if a full Nutrition Facts panel is not required. The standard format is a 'Contains:' statement after the ingredient list, for example: 'Contains: Wheat, Eggs, Milk.' Percy Plate detects all 9 allergens automatically from your ingredient names.

How do I create a nutrition facts label for homemade food?

To create a Nutrition Facts label for homemade food: (1) look up the nutrition data for each ingredient using the USDA FoodData Central database, (2) calculate the per-serving amounts for calories, fat, carbohydrates, protein, sodium, and other nutrients, (3) format the panel according to FDA guidelines with serving size, servings per container, and daily value percentages. Percy Plate automates this — it looks up USDA nutrition data for your ingredients, calculates per-serving totals, and generates a print-ready FDA-format Nutrition Facts label for thermal or sheet labels.

How do I list ingredients in the correct order on a food label?

FDA regulations require ingredients to be listed in descending order by weight — the ingredient present in the greatest amount by weight must appear first. For example, if your muffin contains more flour than sugar, flour must be listed first. Sub-ingredients (like those in a chocolate chip) must be listed in parentheses immediately after the component. Percy Plate sorts ingredients automatically by weight when generating your label.

What information is required on a homemade food product label?

A complete homemade food label generally requires: (1) the name of the food, (2) the net quantity (weight or count), (3) an ingredient list in descending order by weight, (4) allergen declarations for all 9 major FDA allergens, (5) your business name and address, and (6) for cottage food specifically, a state-required disclosure statement such as 'Made in a home kitchen not inspected by the state health department.' Nutrition Facts panels are usually optional for small cottage food producers below certain revenue thresholds.

Percy Plate vs MarketMan

MarketMan starts at $199/month. Percy Plate is $14.99.

MarketMan is built for multi-location restaurant groups and franchise operators who need centralized purchasing and supplier management. Percy Plate is built for food trucks, cottage food producers, caterers, and small restaurants that need accurate food costs and FDA labels — without the enterprise price tag.

Percy Plate

$14.99

per month

Recipe costing · Inventory · Revenue reporting · FDA labels

MarketMan

$199+

per location, per month

Purchasing · Supplier management · No FDA labels

Feature comparison

✓ Included~ Partial / depends on setup✗ Not available

Feature	Percy Plate $14.99/mo	MarketMan $199–$249/mo per location
Monthly price¹	$14.99/mo	$199–$249/mo
Recipe costing	✓	✓
Food cost % tracking	✓	✓
Ingredient cost tracking	✓	✓
Actual vs. theoretical food cost	✓	✓
Purchase order management²	✗	✓
Supplier / vendor management³	✗	✓
FDA ingredient label generator	✓	✗
Nutrition facts label generator	✓	✗
Cottage food / home kitchen support	✓	✗
Inventory tracking	✓	✓
Revenue & tax reporting⁴	✓	~
Batch scaling with shopping list	✓	✓
Built for single-location operators⁵	✓	~
Works without a POS system⁶	✓	~

Not ready to decide? Email yourself this comparison.

Try it yourself — cost this recipe

Edit the ingredients below. No account needed.

IngredientQtyCost ($)

Servings:

Cost / serving

$0.12

Suggested price (30% food cost)

$0.41

Free plan includes

✓ 10 ingredients (5 saved at a time)
✓ 5 recipes (2 saved at a time)
✓ Basic recipe costing
✓ Saved across devices

Pro unlocks ($14.99/mo)

+ Unlimited ingredients & recipes
+ Inventory tracking & COGS reports
+ AI invoice scanning

See full plan comparison →

Convinced? Start free — see how your own recipes cost out.

No credit card required · Still deciding? Compare MarketMan against every other tool on the full comparison page.

¹MarketMan pricing starts at approximately $199/month per location and rises to around $249/month for higher tiers. Custom enterprise pricing is available for large multi-location groups.

²MarketMan's core strength is purchasing and supplier management — you can generate purchase orders, track deliveries, and manage supplier relationships directly in the platform. Percy Plate tracks ingredient costs and purchases but does not generate formal purchase orders.

³MarketMan maintains a supplier database with pricing history, allowing you to compare prices across vendors and track cost trends by supplier. Percy Plate tracks ingredient prices but does not manage supplier relationships.

⁴MarketMan integrates with POS systems for sales data. Standalone revenue reporting without a POS integration is limited.

⁵MarketMan is designed and priced for multi-location restaurant groups and franchise operators. Single-location independents, food trucks, and cottage food producers are not their primary market.

⁶MarketMan works without a POS for purchasing and recipe costing, but sales reporting and actual vs. theoretical food cost tracking are reduced without POS integration.

Honest take: which one should you use?

Choose Percy Plate if:

You're a food truck, cottage food producer, caterer, or single-location café or restaurant
You need FDA ingredient labels, nutrition facts panels, or cottage food allergen disclosures
You don't need purchase order management or multi-vendor supplier tracking
You're running one location and don't need enterprise purchasing infrastructure
Spending $199+/month on back-office software isn't in your budget

MarketMan may be worth it if:

You operate multiple restaurant locations and need centralized purchasing
You manage multiple suppliers and want to compare pricing and track deliveries systematically
You're part of a franchise system that requires centralized inventory control
Your revenue justifies $199+/month per location in software spend

Common questions

What is MarketMan?

MarketMan is a restaurant inventory and purchasing platform designed for multi-location restaurant operators and franchise groups. Its core strengths are supplier management, purchase order creation, and inventory tracking. It integrates with major POS systems for sales data. Pricing starts around $199/month per location.

Who is MarketMan designed for?

MarketMan is built for larger restaurant operators — particularly multi-location groups, franchise systems, and operators who want to centralize purchasing across locations. It's not designed for food trucks, cottage food producers, home bakers, single-product operations, or small businesses without a POS system.

What does Percy Plate do that MarketMan doesn't?

Percy Plate generates FDA-compliant ingredient labels with automatic allergen detection, Nutrition Facts panels for thermal and Avery label printing, and cottage food disclosure statements — none of which MarketMan offers. Percy Plate also costs $184–$234/month less per location and is designed for the full range of food businesses, not just restaurant groups.

What does MarketMan do that Percy Plate doesn't?

MarketMan's strengths are in purchasing and supplier management — generating purchase orders, tracking deliveries, comparing prices across vendors, and managing supplier relationships at scale. For a multi-location restaurant group that processes a high volume of purchase orders and wants to centralize supplier pricing across locations, MarketMan offers capabilities Percy Plate doesn't have.

Is Percy Plate a good MarketMan alternative for small food businesses?

Yes. If you're a food truck, cottage food producer, caterer, single-location café, or small restaurant, Percy Plate covers recipe costing, food cost percentage, inventory tracking, revenue reporting, and FDA label generation at $14.99/month — compared to $199–$249/month for MarketMan. You're paying for features you actually need, not enterprise purchasing infrastructure.

The right tool for most small food businesses

Recipe costing, inventory tracking, revenue reporting, and FDA labels — for less than most operators spend on a single ingredient delivery.

$14.99/month · See full pricing →