Percy Plate Blog
Plain-language guides on food cost, menu pricing, and the business side of running a small food business.
- Independents Are Beating the Chains: What the 2026 Data Actually Says — Three datasets dropped in August 2026, and they all point the same direction. Independent restaurants are taking share from national chains.
- A Bulk Order Lands in Your Inbox. Here Is the Math Before You Say Yes. — A 20-loaf bulk order lands in your inbox. Two free checks, oven math and per-loaf margin, tell you whether to say yes before you reply.
- You Just Got Your Cottage Food License. Here Is the Math to Do Before Your First Market — What does a dozen of your cookies actually earn you? The math to do before your first farmers market.
- Opening a Restaurant? Do This Math Before Day One (Free Method Inside) — Cost out your five biggest sellers before day one with this free afternoon method, and see the tool that keeps those numbers current.
- Pay Yourself First: Why Owner's Pay Belongs in Your Food Business Numbers — If your prices do not include your own paycheck, every sale is quietly paying you to go broke. Here is how to put a real wage into your food
- How to Price Baked Goods: A Guide for Cottage Food Operators — Pricing baked goods starts with knowing your ingredient cost. A dozen cupcakes that costs $6.50 should sell for $24 or more. Learn the formu
- Consignment Pricing for Cottage Bakers: What to Charge When the Shop Takes 20% — A baker puts her pancake mix in a local boutique on consignment. Here is the line-by-line math to a shelf price that still pays you after th
- Delivery App Commissions: What DoorDash, Uber Eats, and Grubhub Actually Take — DoorDash keeps $3 of every $10 burger sold at a 30% commission. Here is what each major app actually charges, the repricing math that protec
- Cash Discount or Credit Card Surcharge? What Restaurants Need to Know Before Posting the Sign — Card fees are now the third biggest expense in most restaurants, behind food and labor. This guide explains the three ways operators handle
- Tip Credit by State: The Restaurant Owner's Guide to Tipped Wages, Taxes, and the Real Math — You can pay a server $2.13 an hour in some states. Here is the state map, the make-up rule, the overtime trap, and the taxes you still owe w
- How to Track Receipts in a Food Business Before They Disappear — Food businesses collect receipts from a dozen sources every week. Most vanish before they reach the office. Here is how to build a system th
- Restaurant Labor Cost: The Full Guide Beyond Just Scheduling — You know your labor cost percentage. But the number on your payroll report is not your true labor cost. This guide covers fully loaded labor
- Food Truck Startup Costs: What It Really Takes to Get on the Road — A real breakdown of food truck startup costs from the truck and equipment to permits, inventory, and working capital. Three budget scenarios
- Is Your Recipe Data Safe in Food Costing Software? What to Look For — Your recipes are your competitive advantage. Before you upload them to any costing tool, here are the five questions you need answered and t
- Food Yield Calculator: How to Figure Out Yield Percentage for Any Ingredient — You bought 50 pounds of onions. You didn't serve 50 pounds of onions. After peeling and trimming, you've got maybe 42 pounds of usable onion
- Menu Design Psychology: Decoys, Anchoring, and Eye Movement That Sell More Food — Your menu is not just a list. It is the single most powerful pricing tool you own. Every choice a customer makes is shaped by what surrounds
- Seasonal Menus and Limited-Time Offers: The Cost Math That Makes Them Worth Running — Seasonal menus and limited-time offers can drive traffic and create urgency. They can also quietly wreck your food cost percentage if you pr
- Vendor Negotiation and Invoice Auditing: How to Catch Overcharges and Get Better Prices — Your food distributor is quietly testing what you will tolerate. Here is how to audit invoices line by line, catch the charges that should n
- Commercial Kitchen Cost Estimator: What It Really Costs to Build One — A practical framework for estimating commercial kitchen build-out costs: equipment, construction, permits, and contingency. Real dollar rang
- Commissary Kitchen Costs Explained: What You'll Actually Pay (And What Nobody Tells You Upfront) — If you operate a food truck, run a catering business, or sell cottage foods in a state that requires commercial kitchen prep, you probably n
- Burger Cost Calculation: How Much a Burger Actually Costs You to Make — A burger is the most common item on independent menus and the one most owners cost wrong. Here is how to calculate the real cost of a burger
- The Par Level Formula: How to Stop Running Out (and Stop Overordering) — Running out of your top-selling ingredient on a Friday night is a special kind of misery. So is throwing away half a case of cilantro becaus
- Cost Per Portion: The Formula Every Food Business Needs (With Examples) — If you don't know what each portion of food costs you to make, every price on your menu is a guess. Here's the cost-per-portion formula, why
- Restaurant Percentages: Every Ratio Owners Must Track — The complete guide to every restaurant percentage that drives profitability, from food cost and labor to prime cost and net profit margin, w
- Plate Costing: How to Cost a Plate Down to the Cent (Without Losing Your Mind) — Plate costing is how you figure out what one serving actually costs you to make, down to the cent. Here's the method, the AP vs EP mistake t
- Restaurant Inventory Management: PAR Levels, Counting, and the System That Stops Waste — PAR levels, weekly counting cycles, and variance tracking -- the inventory system that recovers 2-4% in food cost. Learn how to stop waste b
- Baker's Labelling Software Pricing: What It Costs and How to Choose — Labelling software for bakeries ranges from free to $300+ per month. Here is how to choose the right tier based on your sales channel, produ
- Labor Cost Percentage: How to Schedule Staff Without Wrecking Your Margins — Labor is the one cost you control in real time. Every hour you schedule is a decision. Here is how to calculate labor cost percentage, set t
- Restaurant Inventory Management and Par Levels: A Practical Guide — How to set par levels, count inventory accurately, and use the data to spot leaks before they drain your food cost margin.
- Supplier Price Tracking: How to Stop Overpaying for Ingredients Without Changing Vendors — Food distributors raise prices quietly and constantly. Learn how to track every line item, spot price creep, and negotiate with data instead