Percy Plate Blog
Plain-language guides on food cost, menu pricing, and the business side of running a small food business.
- When to Repair vs. Replace: The Break-Even Formula for Failing Kitchen Equipment — A dead cooler on a Friday does not have to become a panic decision. The remaining-lifespan formula tells you when a repair is worth it and w
- FDA Nutrition Facts Panel Requirements for Small Food Brands — Learn FDA nutrition facts panel requirements for small food businesses: mandatory nutrients, serving size rules, panel formats, and the smal
- Prime Rib Cost per lb by Grade: What a Serving Actually Costs — A $12 per lb bone-in roast with 80 percent usable yield actually costs $15 per lb of servable meat. The grade-by-grade math on prime rib, fr
- What Success Actually Looks Like: A Food Truck Built From a $4,470 RV and a Coffee Cart That Lost Half Its Customers — Two one-vehicle operators went public with their real numbers. One shows the full startup stack behind a $240,000-a-year truck. The other sh
- Holiday pre-orders are opening. Run this math before you say yes to any of them. — A pumpkin pie that costs $6.50 to make and sells for $26 is a 25% food cost. Before holiday pre-orders open, here is the per-unit cost, depo
- Restaurant Menu Pricing Strategy: The Three Numbers to Set Before You Touch the Menu — Most menus are priced by copying the restaurant down the street. Here is the numbers-first version: a food cost target for your segment, a c
- How to Dispute an Invoice Charge: Email Templates for Six Supplier Errors — You found the charge. The credit does not arrive because you never asked in writing. Here are six email templates, one for each common suppl
- How Much to Charge for Recipe Development: A Pricing Guide for Food Professionals — Recipe development is not cooking. It is documentation, testing, and intellectual property. Here is how to price it using three models so yo
- Cottage Food Business Basics: What to Know About Pricing and Labels — Cottage food laws make it possible to run a real food business from home — but labeling requirements and pricing trip up most new sellers. H
- How to Audit Supplier Charges: Catch the Hidden Fees Eating Your Food Margin — Your invoice unit price looks right. The case count matches. So why are your ingredient costs still climbing? The answer is in the charges l
- Food Cost Variance: The Hidden Number That Explains Where Your Money Goes — Theoretical vs actual food cost -- the gap is variance, and it reveals exactly where your money leaks. Learn how to calculate, benchmark, an
- Menu Profitability Matrix: Which Items Earn Their Spot and Which Drag You Down — Plot every menu item by margin and popularity. Find your Stars, fix your Plowhorses, reposition Challenges, and cut Dogs. Data-driven menu e
- What Success Actually Looks Like: A Bakery That Cut Prices and a Pizzeria That Runs on Two Numbers — Two food businesses published their real math: a 100-year-old Philadelphia bakery that cut prices with supplier and production work, and an
- Fryer Oil Cost: The Line Item Hiding Inside Your Food Cost — Frying oil hides inside food cost where nothing flags it. Here is the arithmetic for tracking it per fryer per week, finding the station tha
- How Much Do Food Trucks Make? Census Receipts and Operator Numbers, Compared — A mother planning a coffee truck believed $10,000 a month was realistic. Her daughter did not. Census revenue data and 69 operator comments
- The James Beard Survey Asked 380 Independent Owners What Actually Works. The Answers Are Useful. — The James Beard Foundation and Deloitte surveyed 380 independent restaurant owners in 47 states. The operators who raised prices more than 1
- Independents Are Beating the Chains: What the 2026 Data Actually Says — Three datasets dropped in August 2026, and they all point the same direction. Independent restaurants are taking share from national chains.
- A Bulk Order Lands in Your Inbox. Here Is the Math Before You Say Yes. — A 20-loaf bulk order lands in your inbox. Two free checks, oven math and per-loaf margin, tell you whether to say yes before you reply.
- You Just Got Your Cottage Food License. Here Is the Math to Do Before Your First Market — What does a dozen of your cookies actually earn you? The math to do before your first farmers market.
- Opening a Restaurant? Do This Math Before Day One (Free Method Inside) — Cost out your five biggest sellers before day one with this free afternoon method, and see the tool that keeps those numbers current.
- Pay Yourself First: Why Owner's Pay Belongs in Your Food Business Numbers — If your prices do not include your own paycheck, every sale is quietly paying you to go broke. Here is how to put a real wage into your food
- How to Price Baked Goods: A Guide for Cottage Food Operators — Pricing baked goods starts with knowing your ingredient cost. A dozen cupcakes that costs $6.50 should sell for $24 or more. Learn the formu
- Consignment Pricing for Cottage Bakers: What to Charge When the Shop Takes 20% — A baker puts her pancake mix in a local boutique on consignment. Here is the line-by-line math to a shelf price that still pays you after th
- Delivery App Commissions: What DoorDash, Uber Eats, and Grubhub Actually Take — DoorDash keeps $3 of every $10 burger sold at a 30% commission. Here is what each major app actually charges, the repricing math that protec
- Cash Discount or Credit Card Surcharge? What Restaurants Need to Know Before Posting the Sign — Card fees are now the third biggest expense in most restaurants, behind food and labor. This guide explains the three ways operators handle
- Tip Credit by State: The Restaurant Owner's Guide to Tipped Wages, Taxes, and the Real Math — You can pay a server $2.13 an hour in some states. Here is the state map, the make-up rule, the overtime trap, and the taxes you still owe w
- How to Track Receipts in a Food Business Before They Disappear — Food businesses collect receipts from a dozen sources every week. Most vanish before they reach the office. Here is how to build a system th
- Restaurant Labor Cost: The Full Guide Beyond Just Scheduling — You know your labor cost percentage. But the number on your payroll report is not your true labor cost. This guide covers fully loaded labor
- Food Truck Startup Costs: What It Really Takes to Get on the Road — A real breakdown of food truck startup costs from the truck and equipment to permits, inventory, and working capital. Three budget scenarios
- Is Your Recipe Data Safe in Food Costing Software? What to Look For — Your recipes are your competitive advantage. Before you upload them to any costing tool, here are the five questions you need answered and t